Jordan 6 DB Doernbecher
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Breaking Down the Air Jordan 6 DB Doernbecher
Michael Jordan won his first NBA championship while wearing the Air Jordan 6. Designed by Tinker Hatfield and originally released in 1991, the Air Jordan 6 had five original colorways in its first run:
The original retail price on the AJ 6 was $125. It was revived in 2000 and brought back many times-in 2002, 2006, 2010, 2014, 2015, 2016, 2017, 2018, 2019 and 2020-through new retros and limited-edition collaborations.
- Black/Infrared
- White/Carmine
- White/Infrared
- White/Maroon
- White/Sport Blue
Commercial Success of the Air Jordan 6
During the 1991 Playoffs, Jordan wore the Black/Infrared colorway. The sneakers were advertised through a series of black-and-white commercials featuring director Spike Lee as the character Mars Blackmon. One of these spots included Rock & Roll Hall of Fame musician Little Richard as a genie who turns Mars Blackmon into Michael Jordan. The NBA superstar also wore the White/Carmine colorway in a popular Gatorade commercial that introduced the "Like Mike" theme song.
Rappers and hip-hop artists have also embraced the Air Jordan 6. In 2004, Kanye West wore the Black/Infrared AJ 6 in his All Falls Down music video. Other musicians who have collaborated on the shoe include Travis Scott and Macklemore, the latter having an exclusive, limited quantity run created for friends and family that never got released at retail.
Jordan 6 DB Doernbecher 2009
Using Air Jordan to promote social responsibility, the Air Jordan 6 DB Doernbecher dropped in 2009. The shoe's name refers to the Doernbecher Children's Hospital, a hospital Nike collaborates with annually, designing sneakers to raise money and morale. The entire shoe pays homage to Jordan Dark, whose original design celebrated the completion of his chemo. A vintage-inspired suede upper in Midnight Navy contrasts boldly with a tongue, heel counter, midsole, and outsole in Varsity Red, white, and more Midnight Navy. Hints of Metallic Gold on the ankle collar showcase "What Time is It?" and "It's Game Time" lettering printed on the underside of the tongues.