What started in 1978 as an Australian-influenced boot embraced by surfers for its “clean swells, cool boots” ethos has become a worldwide fashion phenom and bona fide fashion brand that has more than proven its staying power.
Why do women of multiple generations still adore their UGGs? The luxurious feel and insulating magic of sheepskin for starters. Add in the brand’s dedication to craft shoemaking and the perennial revamping of its basic forms. Mix with a heaping dose of fashion and collabs with Swarovski, Jimmy Choo and Jeremy Scott, and voilá! Whatever the secret, one thing is undeniable — you can’t keep a comfy boot down under for long!
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